YOHOHO is the creative studio, the oneiric lab, the virus that contaminates the world of communication with art and literature.
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Artists Of Movement: Season 2
Art Direction, Storytelling, Social Content, Editorial Plan
Through this social media plan we tell the stories of great Olympic athletes and people able to perform exceptional movements: here are The Art of Movement Stories.
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Freddy Energy
Film, Art Direction, Social Content
The new video for the Freddy Energy Pants unleashes the inner energy of Olympic champion Alessia Maurelli.
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WRUP: We Two
Film, Art Direction, Copywriting, Social Content
The campaign for the new eco-friendly WRUP line celebrates Nature by drawing inspiration from the great American poet Walt Whitman.
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Crash Baggage
Art Direction, Claim, Storytelling, Social Content
We invented the Crash Stories for those who don’t let unexpected obstacles overcome them and live memorable adventures. Have a nice trip with Crash Baggage.
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Lamborghini URUS
Film, Print, Social Content, Catalog
In our film, Urus is not the umpteenth dark and aggressive testosterone-fueled Lamborghini, but rather a symbol of those who make impossible enterprises possible.
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WRUP: Fighters
Film, Claim, Storytelling, Social Content
The film for WRUP, the brand of the world’s most famous push-up pants, enhances femininity in all its forms and takes us in its multifaceted universe.
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DoDo
Art Direction, Video, Social Content, Print
The campaign for DoDo that we created to help the iconic brand of the Pomellato Group target the new generations.
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Freddy: The Art Of Movement
Film, Art Direction, Storytelling, Social Content
In this film-manifesto Freddy communicates for the first time what really matters in sports: not breaking records, but rather making art through movement.
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Move your mind
Art Direction, Storytelling, Social Content
Freddy designed this collection for yoga. The claim Move your mind that we created for its launch is a wish for everyone to delve into their inner world, be it dreamlike, metaphysical, or surreal.
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_EnergyPants_Still_4.jpg)
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Freddy: Energy Pants
Film, Art Direction, Social Content
With the film The Energy Inside and an adrenaline-fueled performance by Alessia Maurelli, we launch the new line by Freddy designed to reawaken the inner energy of every athlete.
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Laolu NYC x Freddy
Film, Art Direction, Social Content
The collaboration between Laolu Senbanjo and Freddy becomes a performance where the artist’s expressive power combines with the poetics of the art of movement.