WRUP: We Two
WR.UP is the brand of the world’s most famous push-up pants. The brand asked us to relaunch its image: from the FW22 season onward, its collections will be made entirely with eco-friendly materials. This shift is an important change of direction compared to the past.
The film celebrates Nature and conveys a message of hope to humanity, reminding us that we are all part of a harmonious whole.
We drew inspiration from the words of the great American poet Walt Whitman and his poem We Two, How Long We Were Fool’d.
Around Whitman’s verses we created a dreamlike scenario, where Nature and all living things share the world and are no longer separate entities.
Credits
WRUP
Client
Vittorio Perotti, Andrea Fagiolari
Creative Direction
Fabio Bottiroli
Account Director
Luca Capece
Copywriting / Social
Scandebergs
Photography
Adriana Papaleo
Voice Acting
Olympique Films
Production
Tommaso Fajdiga
Executive Producer
Silvia Fazio
Producer
Elisabetta Zecca
Junior Producer
Andrea Dutto
DP
Elodie Christ
Keyla Harewood
Nastya Nochnaya
Models
Ivan Bontchev
Stylist
Pierpaolo Lai
Hair Stylist
Chiara Guizzetti
MUA
Elena Mora
Set Designer
Marco Battiloro
Editor
Anna Visigalli
Colorist
Laolu NYC x Freddy
Film, Art Direction, Social Content
The collaboration between Laolu Senbanjo and Freddy becomes a performance where the artist’s expressive power combines with the poetics of the art of movement.
WRUP: Fighters
Film, Claim, Storytelling, Social Content
The film for WRUP, the brand of the world’s most famous push-up pants, enhances femininity in all its forms and takes us in its multifaceted universe.