WRUP: We Two
WR.UP is the brand of the world’s most famous push-up pants. The brand asked us to relaunch its image: from the FW22 season onward, its collections will be made entirely with eco-friendly materials. This shift is an important change of direction compared to the past.
The film celebrates Nature and conveys a message of hope to humanity, reminding us that we are all part of a harmonious whole.
We drew inspiration from the words of the great American poet Walt Whitman and his poem We Two, How Long We Were Fool’d.
Around Whitman’s verses we created a dreamlike scenario, where Nature and all living things share the world and are no longer separate entities.
Vittorio Perotti, Andrea Fagiolari
Copywriting / Social
Laolu NYC x Freddy
Film, Art Direction, Social Content
The collaboration between Laolu Senbanjo and Freddy becomes a performance where the artist’s expressive power combines with the poetics of the art of movement.
Film, Claim, Storytelling, Social Content
The film for WRUP, the brand of the world’s most famous push-up pants, enhances femininity in all its forms and takes us in its multifaceted universe.