When we founded YOHOHO back in 2017, we were the creative outliers, the anarchists with no structure, the pioneers of a foolish utopia.
But we didn’t just want to open a creative studio that was different from any other agency. We wanted to set up a full-fledged group, create wonderful logos, ads, and websites, and collaborate with the world’s greatest talents. And above all, we wanted to contaminate every project with the virus of art and literature. Finding our own style. That’s how, over the years, we have launched on the market new brands, technological patents, and fashion lines. But also, super-fast cars, dented luggage, and iconic jewelry.
We have designed editorial plans, poetic videos, surreal scenarios, and entertainment formats with Olympic athletes. We have invented crazy stories, visual identities, and campaigns with international corporations, state-owned companies, young entrepreneurs, contemporary artists, and museums. We have been doing—and will continue to do—all of this our way: by disrupting communication patterns, by putting aesthetics first, and by testing the power of provocation.
For any brand and project, we always devise an explosive strategy based on which we build a path with our clients.
1. Creative strategy
We analyze the brand, the reference market, and the competitors. We set goals and we find a disruptive idea.
Scenario analysis
Goals
Communication strategy
Brand positioning
Creative idea
2. Branding
We reinvent or create the brand identity from scratch, developing all the elements necessary to release the potential of its verbal and visual communication.
Naming
Logo
Claim
Visual Identity
Art Direction
Copywriting
Template design
Graphic assets
3. Storytelling
We choose the best media outlets to tell the brand story. Then, we invent and produce content that make the audience think: “That’s cool!”.
Advertising
Social editorial plans
Lookbooks
Videos
3Ds
Illustrations
Branded content
4. Website
We like to design and develop websites after devising the most effective creative strategy. So that every communication element is perfectly consistent.
Website architecture
UI/UX
Web Design
Visual and textual content
Web development
eCommerce
We have worked with:
Ducati, Parma Calcio, Netflix, Luxottica, Repower, Decormarmi, Freddy, Crash Baggage, Pomellato, Lamborghini, Ferrovie dello Stato, Generali Group, Alexander Smith, EPIK, Unicollege, Lampoo
Team
Fabio Bottiroli
Account Director
Andrea Fagiolari
Creative Director
Luca Capece
Copywriter
Vittorio Perotti
Creative Director
Andrea Serrani
Head of Web Development
Luca Fontana
Design Director