Crash Baggage
Our friends at Crash Baggage, a Venice-based manufacturer of carefully dented luggage and accessories, contacted us for the launch of a new campaign. The goal? Turning the brand into the symbol of a carefree and nonsense attitude. And populate social media, the web, catalogs, eCommerce, and online ads with (crazy) content.
![](https://yohoho.studio/wp-content/uploads/2023/01/CB_1920x1080_13.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_CB_FW20_10.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_CB_FW20_01.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_CB_FW20_03.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_CB_FW20_02.jpg)
We had lots of fun inventing the #CrashStories. Memorable stories about the journeys of people who don’t let unexpected obstacles overcome them.
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_CB_FW20_06.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_CB_FW20_05.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_CB_FW20_07-1.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_CB_FW20_04-1.jpg)
These are adventures for people who follow the broken compass of their instinct and leave logic aside to live memorable adventures worth telling.
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_2.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_5.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_35.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_10-1.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_12-1.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_42.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_65.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_50.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_47.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_24.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_17.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_49.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_9.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_58.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_38.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_67.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_41.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_30.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_48.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_20.jpg)
To all of them, we said Have a nice trip.
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_ecomm_18.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_ecomm_75.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_ecomm_52.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_ecomm_36.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_ecomm_23.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_ecomm_39.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_ecomm_15.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO-Studio_CB_SS21_ecomm_67.jpg)
Note: the Crash Stories may not make any sense. Or make a lot of it.
Credits
Crash Baggage
Client
Andrea Fagiolari, Vittorio Perotti
Creative Direction
Fabio Bottiroli
Account Director
Luca Capece
Copywriting
Mathery Studio
Photography
Sirio Vanelli
DP
Francesca&Rafaela
Stylist
Arianna Panieri
Chiara Long
Giorgia Andreazza
Simone Paradiso
Riccardo
Lin Lin
Models
Carolina Mian
Xian Xian
Fatima
Agata
Andres
Joao
Charles
Yarmo
Jia
Ivo
Ichi
Carlotta
Models – Shoot 2
Serena Congiu
MUA
Ginevra Calie, Chiara Vitulo
MUA – Shoot 2
Danilo Spacca, Sara Vescia
Hair Stylist
B612 Studio
Post production
Tommaso Moretti
Digital Analyst
Federico Scuderi
Social Media Specialist
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_DoDo-SS18_50x70_17-copy.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_DoDo-SS18_50x70_6-copy.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_DoDo-SS18_50x70_4-copy.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_DoDo-SS18_50x70_3-copy.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_DoDo-SS18_50x70_27-copy.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_DoDo-SS18_50x70_16-copy.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_DoDo-SS18_50x70_23-copy.jpg)
DoDo
Art Direction, Video, Social Content, Print
The campaign for DoDo that we created to help the iconic brand of the Pomellato Group target the new generations.
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_Freddy_Lookbook-Selecta_3.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_Freddy_Lookbook-Selecta_8.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_Freddy_Lookbook-Selecta_4.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_Freddy_Lookbook-Selecta_2.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_Freddy_Lookbook-Selecta_1.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_Freddy_Lookbook-Selecta_6.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_Freddy_Lookbook-Selecta_7.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/01/YOHOHO_Freddy_Lookbook-Selecta_9.jpg)
Freddy
Lookbook, Ecommerce, Print
An overview of the best shots taken under our creative supervision for the lookbooks by Freddy: the brand of the Art of Movement.