Freddy Energy

Freddy contacted us for the new campaign of The energy inside. This is the claim of the Energy Pants line, a collection that gives athletes a greater feeling of energy, lightness, and harmony. Along with the pants, the line now includes tops and shoes.  

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We conceived a video where the inner energy plays a starring role with Olympic champion Alessia Maurelli.

Our gymnast performs among bright LEDs that light up every time she moves. While dancing, she releases all her body energy.

Credits

Freddy
Client

Vittorio Perotti, Andrea Fagiolari
Creative Direction

Fabio Bottiroli
Account Director

Luca Capece
Copywriting

Alessia Maurelli
Talent

d’Aria
Production

Sara Barbara
Producer

FullScream
Design Studio

Ced Pakusevskiy
Director

Elisabetta Giovi
Art Director

Andrea Dutto
DP

Davide Ladini
Set Designer

Crossfade
Music and Sound Design

Orash Rahnema
Colorist

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