WRUP is the brand of the world’s most famous push-up pants. The brand contacted us for the launch of a new social media campaign. The goal was to create a strong sense of belonging among the women who wear it and inspire others.
We decided to break with the past, leading WRUP towards a new form of communication able to enhance not only women’s shapes but also femininity in all its forms.
We conceived a film that is a freedom manifesto. It narrates a universe bubbling with different forms of beauty, identity, and passion.
The protagonists are Fighters, because they fight against social stereotypes to freely live the femininity.
Andrea Fagiolari, Vittorio Perotti
Account and Producer
Trees Home, LAND HO, YOHOHO
Daniel Bedusa, Danilo Bubani
DP – NYC
Fabiana Maria Lavezzi
Music and Sound Design
Models (alphabetical order)
Silvia Clo Di Gregorio
Diva Caridad Martinez
Thais Montessori Brandao
Laolu NYC x Freddy
Film, Art Direction, Social Content
The collaboration between Laolu Senbanjo and Freddy becomes a performance where the artist’s expressive power combines with the poetics of the art of movement.
WRUP: We Two
Film, Art Direction, Copywriting, Social Content
The campaign for the new eco-friendly WRUP line celebrates Nature by drawing inspiration from the great American poet Walt Whitman.