Freddy Move Your Mind 2019

Client: Freddy is the Italian brand that makes clothes for all athletes worldwide who see body movements as an art capable of touching.

Challenge: Launching a new Freddy clothing line specifically designed for yoga practice, together with a photographic campaign matching “The art of movement” creative positioning that can represent yoga not only as a sport discipline but also as artistic expression.

Strategy: We launched the campaign slogan “Move Your Mind”. Practicing yoga with Freddy means moving in our own inner world: a dreamlike and metaphysical world that is absolutely out of reality. Today, “Move Your Mind” is a mainstay in the Freddy storytelling for the yoga target.

Creative Direction: Vittorio Perotti, Andrea Fagiolari
Producer: Martina Abbado
Art Direction: Davide Di Gennaro
Photography: Chiara Quadri
Models: Helena Prestes, Alba Muzzarelli
CGI: Massimo Colonna