Freddy is the brand of the Art of Movement. For decades it has been dressing athletes and sports lovers. In 2021, Freddy asked us to refresh its visual identity, carrying it towards the new millennium.

The restyling keeps all the features of the logo while modernizing its shapes through a strong simplification process.

The new font, the elimination of the black box, and a greater freedom of usage release all its communication potential.

We also worked on a special project: the logo for a new clothing line dedicated to the new generations.

We redesigned the logos of the secondary lines with a style that is finally consistent with Freddy’s identity, while maintaining the originality of each of them.

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