The restyling keeps all the features of the logo while modernizing its shapes through a strong simplification process.
The new font, the elimination of the black box, and a greater freedom of usage release all its communication potential.
We also worked on a special project: the logo for a new clothing line dedicated to the new generations.
We redesigned the logos of the secondary lines with a style that is finally consistent with Freddy’s identity, while maintaining the originality of each of them.
Creative Strategy, Logo, Claim, Visual Identity, Design Assets
With this rebranding we present Wesual: the platform able to fix any issue that comes up in visual content production, signed by the claim Visual Solvers.
Artists Of Movement: Season 2
Art Direction, Storytelling, Social Content, Editorial Plan
Through this social media plan we tell the stories of great Olympic athletes and people able to perform exceptional movements: here are The Art of Movement Stories.