Freddy
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The restyling keeps all the features of the logo while modernizing its shapes through a strong simplification process.
![](https://yohoho.studio/wp-content/uploads/2023/03/YOHOHO_Freddy_19.jpg)
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The new font, the elimination of the black box, and a greater freedom of usage release all its communication potential.
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We also worked on a special project: the logo for a new clothing line dedicated to the new generations.
![](https://yohoho.studio/wp-content/uploads/2023/03/YOHOHO_Freddy_8.jpg)
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We redesigned the logos of the secondary lines with a style that is finally consistent with Freddy’s identity, while maintaining the originality of each of them.
![](https://yohoho.studio/wp-content/uploads/2023/03/YOHOHO_Freddy_18.jpg)
![](https://yohoho.studio/wp-content/uploads/2023/03/YOHOHO_Freddy_15.jpg)
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![](https://yohoho.studio/wp-content/uploads/2023/03/YOHOHO_Freddy_16.jpg)
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Wesual
Creative Strategy, Logo, Claim, Visual Identity, Design Assets
With this rebranding we present Wesual: the platform able to fix any issue that comes up in visual content production, signed by the claim Visual Solvers.
![](https://yohoho.studio/wp-content/uploads/2023/05/YOHOHO_Freddy-TAOM3_1.jpg)
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![](https://yohoho.studio/wp-content/uploads/2023/05/YOHOHO_Freddy-TAOM3_18.jpg)
Artists Of Movement: Season 2
Art Direction, Storytelling, Social Content, Editorial Plan
Through this social media plan we tell the stories of great Olympic athletes and people able to perform exceptional movements: here are The Art of Movement Stories.