Our friends at Crash Baggage and Adriano Bucchia, a Venice-born inventor who lives in Via Einstein, patented the quietest luggage wheel on the market. And asked us to create from scratch a brand and a B2B website so beautiful that it could soon become also B2C.

We called the brand Lunar, then designed an astronautical logo drawing inspiration from space missions.

Around the wheel we created an alien image, a retro sci-fi universe made of colored surfaces, bright materials, and beams of light.

On the website we presented The quietest wheel in the universe with a sci-fi eclipse and a fair amount of self-irony in the copy.

Animations flow smoothly by simply scrolling the page.

Lunar belongs to another dimension. But we can finally find its wheels on Earth.


Crash Baggage

Vittorio Perotti, Andrea Fagiolari
Creative Directions

Fabio Bottiroli
Account Director

Luca Capece

Luca Fontana
Design Director

Andrea Serrani
Web Developer

Cristian Acquaro
3D Artist

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