DoDo S/S 2018

# art direction
# fashion
# advertising

Client: Dodo belongs to Pomellato Group and is a jewellery brand known worldwide for the narrative spirit of its “talking charms”.

Challenge: Creating an advertising campaign so as to highlight the value of genuineness of the brand, with a mischievous style and storytelling suitable for younger audience.

Strategy: We developed a new, funnier and more colourful brand identity that is suited for telling authentic, modern, and humorous stories. We created a mosaic-like layout that draws inspiration from the language of social networks in order to highlight tiny jewels within the narrative framework. We created a strong and highly emotional art direction that clearly breaks with the communication standards of this segment. We gave each subject a distinctive trait in the shooting, thus stressing the peculiarity of Dodo jewels: the ability to express the wearer’s character and history in the most intimate and personal way.

Agency: Beyond The Line
Art direction: Vittorio Perotti
Photographer: Pierpaolo Ferrari
Stylist: Elisa Zaccanti
Video: Caterina Viganò
Models: Indias Lavers, Giulia Venturini, Mattia Schinco
Digital: Davide Canepa, Luciano Marchetti