Laolu NYC x Freddy
Freddy is the Italian brand of the Art of Movement. The company contacted us for the launch of a collection designed in collaboration with New York artist Laolu Senbanjo. The goal? Communicating the value and visual impact of the clothes.
Our video is a performance where Laolu Senbanjo paints the body of dancer Yannick Lebrun with ancient symbols of Yoruba culture, and uses the same painting technique to paint the tracksuit by Freddy.
The dancer performed a dance able to give life to the mystical history and the inspirations of the Nigerian artist.
The dancer performed a dance able to give life to the mystical history and the inspirations of this Nigerian artist.
Credits
Freddy
Client
Vittorio Perotti
Direction
José Andrés Cardona
DP
Yannick Lebrun
Dancer
Laolu Senbanjo
Art and Body Painting
Francesco Fantini
Music
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