Ducati Scrambler
We won the Ducati pitch for the launch of the new Scrambler: Icon Dark. The challenge? Introducing the world’s most popular city bike in its brand-new and captivating total black version.
Darkness became the core theme of our creative approach. We crafted a black-and-white video that enhances the bike’s design and mechanics.
We entrusted the speaker’s gritty voice with the task of conveying the full creative, dreamlike, and magnetic power of darkness through a rock’n’roll tribute to the color black.
And so, from today, the thrill of riding a Scrambler is… dark. Like the ink we use to write stories. Like our dreams, rising from the depths of the unconscious. And like the asphalt where we chase freedom.
Credits
Ducati
Client
Andrea Fagiolari, Vittorio Perotti
Creative Direction
Fabio Bottiroli
Account Director
Luca Capece
Copywriting
Olimpìque
Production
Tommaso Fajdiga
Executive Producer
Silvia Fazio
Producer
Antonino Amoroso
Director
Leda Paleari
Photographer
Lamborghini URUS
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