Artists Of Movement: Season 1
Freddy, the athletes’ brand, contacted us for the launch of its new social campaign. The goal? Shifting the focus back on Freddy’s iconic claim, The Art of Movement, and populating social media with astonishing sports content with special guests. We interviewed Olympic champion Jury Chechi, the prima ballerina of the Teatro alla Scala Nicoletta Manni, and the captain of the Italian Rhythmic Gymnastics team Alessia Maurelli.
Andrea Fagiolari, Vittorio Perotti
Davide Di Gennaro
Account and Producer
Freddy: The Art Of Movement
Film, Art Direction, Storytelling, Social Content
In this film-manifesto Freddy communicates for the first time what really matters in sports: not breaking records, but rather making art through movement.