Ritocchini

When we were asked to build the Ritocchini brand from the ground up, the challenge was clear: how could we make a sector often trapped in overly serious language feel pop and accessible, without losing authority and medical credibility?

We started with the naming and the claim. “Ritocchini – Your natural beauty, only better” is an ironic and striking choice, designed to soften the prejudices surrounding aesthetic medicine and bring it back to its most authentic dimension.

The logo is defined by an asterisk, which becomes a recurring storytelling element. The visual identity draws on skin tones and the green of natural beauty.

We developed a bold tone of voice and ironic headlines, built around one core message: relying on a qualified doctor is the first form of prevention.

The website, elegant and minimal, highlights Dr. Savinelli’s non-invasive approach while respecting the natural harmony of the features.

We launched a social plan fully aligned with the brand’s positioning. We also rolled out a Google Ads campaign that generated more than one booking request per day between Monza and Milan.