ROT WEEK
On the occasion of Fashion Week, the visionary founders of ROT challenged us with a new task: to organize a ROT Week. And then a second challenge: to transform a showroom in the center of Milan into a meeting room for the most important buyers in Europe, as well as a true cultural hub open to the city.
During ROT Week we hosted techno DJs from the new Milanese scene, contemporary art performers, performing arts dancers, drag shows, readings, and an exhibition of fine-art photography inspired by ROT’s values.
Throughout the day, the showroom continuously transformed: from a store to a meeting space for buyers, and finally into a real techno club.
We curated the cultural direction of the week, defined the event calendar, designed the visual identity for posters and invitations, and built the narrative of everything that took place.
Through the social editorial plan, we told the story of the ROT Week day by day, translating the physical experience into ROT’s digital universe.
We also created and managed Meta Ads to promote the events and introduce ROT to a new audience: not only inside the showroom, but also online.
Achtung: today, ROT’s fanbase is even more radical, larger, and wilder.
Credits
ROT
Emanuele Bonavolta
Client
Nicola De Luca
Monica Convertino
Carolina Caccioppoli
ROT team
Andrea Fagiolari, Vittorio Perotti
Creative Direction
Fabio Bottiroli
Web Developer
Arianna Ganassi
Estelle Anja Taïs Bovay
Dancers
Federica Castro
Cello
Lady Goccia
Ivan Carbone
Stephanie Glitter
DJs
Madame Horiente
Favela Anderson
Performers
ROT
Branding, Art Direction, Website, Social Content
We created a brand identity, a website, and a launch campaign as radical and chic as the fashion pieces designed by ROT.
WRUP: We Two
Film, Art Direction, Copywriting, Social Content
The campaign for the new eco-friendly WRUP line celebrates Nature by drawing inspiration from the great American poet Walt Whitman.