Piccolo Soccorso
Piccolo Soccorso aims to offer an alternative to hospital emergency rooms for the management of minor pediatric emergencies. When we were asked to develop the brand identity, the website and the social editorial plan, we took on a complex challenge. Our work responds to a key question: how do you build a healthcare brand that is authoritative without feeling cold, reassuring without being childish, capable of speaking about children in a credible way, and to parents without sounding technical or distant?
We designed a logo and a visual identity that are soft and playful, yet rigorous and minimal, drawing inspiration from Bruno Munari’s experiments of the 1980s.
The claim is an integral part of the name and places the target audience at the center of Piccolo Soccorso’s communication: the adjective “Small” becomes the recurring motif throughout the brand’s language.
On the website, we transformed this identity into a tool for orientation, guiding parents step by step by explaining which emergencies are treated, how the visit process works, and what to expect upon arrival at the clinic.
Meanwhile, the social editorial plan translates clinical content into accessible language, through educational formats, clear explanations and service-oriented content. Useful information designed to support families even outside the clinic.
Today, Piccolo Soccorso’s image makes children feel safe and reassures parents that they have entrusted their children to specialists who are truly attentive to their needs.
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