WRUP: Fighters

WRUP is the brand of the world’s most famous push-up pants. The brand contacted us for the launch of a new social media campaign. The goal was to create a strong sense of belonging among the women who wear it and inspire others.

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We decided to break with the past, leading WRUP towards a new form of communication able to enhance not only women’s shapes but also femininity in all its forms.

We conceived a film that is a freedom manifesto. It narrates a universe bubbling with different forms of beauty, identity, and passion.

The protagonists are Fighters, because they fight against social stereotypes to freely live the femininity.

Credits

Freddy
Client

Andrea Fagiolari, Vittorio Perotti
Creative Direction

Luca Capece
Copywriting

Martina Abbado
Account and Producer

Trees Home, LAND HO, YOHOHO
Production

Daniel Bedusa, Danilo Bubani
Directors

Stefano Usberghi
DP

Andrea Gavazzi
DP – NYC

Armando Avallone
Steadycam Operator

Allison Fullin
Stylist

Serena Congiu
MUA

Isotta Santus
Set Designer

Bekka Gunther
Set Photographer

Chiara Grandi
Executive Producer

Fabiana Maria Lavezzi
Producer

Trees Home
Editing

Daniel Pallucca
Colorist

Karma audio
Music and Sound Design

Models (alphabetical order)

Samantha Anelli
Giulia Boscolo
Silvia Clo Di Gregorio
Sabrina Costantini
Agnese Emiliozzi

Lucrezia Faone
Allison Fullin
India Guanzini
Bekka Gunther
Perla Hidalgo

Fatima Koanda
Diva Caridad Martinez
Thais Montessori Brandao
Naomi Oke
Paula Tape

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