# logo design
# visual identity
Client: Graphene Films is a new production house based in Belluno, Italy.
Challenge: Develop a memorable, solid and distinctive visual identity in the video making sector.
Strategy: We developed the graphic symbol by starting with a target sight, which becomes the key element in all of the company’s visual identity. We built it around four squares in a cross-shape with an animated flashing fifth in the middle, whose on-off effect is reminiscent of the “recording” sign in a camera. This sight is the mainstay of all the communications assets: the sight represents all our support, as the director behind the camera. Graphene is always on air, ready to shoot anytime, anywhere.
Graphic Designer: Luca Fontana