We are YOHOHO.
Creatives for the brave.
We are YOHOHO, a branding and communication studio made up entirely of pirate creatives. We’re assault creatives. Our specialty is tackling projects that demand innovation, experimentation, and top-tier quality. We achieve this through a fluid organization, enabling us to build a direct relationship with our clients and assemble a tailor-made team for any ambition. Our office is the world: we work from Milan to New York—wherever bold creativity is needed.
For any brand and project, we always devise an explosive strategy based on which we build a path with our clients.
1. Creative strategy
We analyze the brand, the reference market, and the competitors. We set goals and we find a disruptive idea.
Scenario analysis
Goals
Communication strategy
Brand positioning
Creative idea
2. Branding
We reinvent or create the brand identity from scratch, developing all the elements necessary to release the potential of its verbal and visual communication.
Naming
Logo
Claim
Visual Identity
Art Direction
Copywriting
Template design
Graphic assets
3. Storytelling
We choose the best media outlets to tell the brand story. Then, we invent and produce content that make the audience think: “That’s cool!”.
Advertising
Social editorial plans
Lookbooks
Videos
3Ds
Illustrations
Branded content
4. Website
We like to design and develop websites after devising the most effective creative strategy. So that every communication element is perfectly consistent.
Website architecture
UI/UX
Web Design
Visual and textual content
Web development
eCommerce
We seek to take on heroic challenges, tough endeavors, and seemingly impossible missions.
Courage, audacity, and rebellion are essential elements of our creativity.
We declare war on traditional communication frameworks, the stifling supremacy of logic over aesthetics, and the nonsensical slogans written in marketing jargon.
No project that lacks innovation can have a future. We affirm that the only possible beauty lies in revolutionary strategy, visionary approaches, and surreal provocations.
Our name itself is a pirate chant, to be shouted at the top of your lungs when embarking on a daring and glorious new adventure.
We are YOHOHO.
Creatives for the brave.
Crew
Fabio Bottiroli
Account Director
Andrea Fagiolari
Creative Director
Luca Capece
Copywriter
Vittorio Perotti
Creative Director
Andrea Serrani
Head of Web Development
Luca Fontana
Design Director
Story
When we founded YOHOHO in 2017, we were the Italian anomaly—the anarchists with no structure, the pioneers of a wild utopia. We were among the first independent studios to work remotely, from anywhere in the world. But we didn’t just want to create a creative studio that was different from all the other agencies—we wanted to build a style of our own.
Over the years, we’ve launched new brands, technological patents, and fashion lines. We’ve also introduced blazing-fast cars, battered suitcases, and historical jewelry.
We’ve crafted editorial plans, poetic videos, surreal imagery, and entertainment formats featuring Olympic athletes. We’ve dreamt up offbeat stories, visual identities, and campaigns alongside international companies, government organizations, young entrepreneurs, contemporary artists, and museums.
We’ve done all this and will continue to do so our way: by breaking every communication rule, putting aesthetics first, and harnessing the power of provocation.